Bad news, everyone. Netflix is raising its prices again in the United States.
CNBC reports that Netflix’s basic SD plan is going up from $8 to $9 a month. Boo. Not only that, but its standard HD plan is going up from $11 to $13 a month, and its premium 4K plan is going up from $14 to $16 a month.
As you probably already know, the basic plan lets users stream one show or movie on one device at a time in standard definition, the standard plan allows users to stream to two devices at the same time in high definition, and the premium plan allows users to stream to up to four devices at the same time in high definition and ultra high definition, reports IGN.
Shockingly, this huge price increase is reportedly the largest in history for the streaming service.
Apparently, the increase will become effective immediately for all new members, and will be phased in over the next few months for current members. Prepare your bank accounts.
This is reportedly the fourth time the streaming service has increased its prices since 2007.
Some major international markets, including Mexico and Brazil, won’t be impacted by the change.
This comes after it was recently revealed that new changes that could see the days of sharing your password go out the window. Those idea of one brave soul paying for the entire neighbourhood’s Netflix account might be behind us thanks to new advances in technology.
If you fancy watching Bird Box, Dumplin’, or the final season of Orange is the New Black, it could be time to stump up and pay for that monthly subscription.
According to The Verge, software company Synamedia showed off its nefarious idea at this year’s Consumer Electronics Show (CES) in Las Vegas. The British firm has created software that can track where you’re signed in and therefore flag shared accounts. Everything is about to change if you’re watching Big Mouth on a sun lounger in Mexico and Mum’s watching Bake Off at home in the kitchen.
It will start off pretty sedate. If Netflix finds you’ve been sharing your account with family or friends, chances are they’ll just send an email asking you to upgrade your subscription. However, people who have sold their password online on a Netflix black market could face criminal charges.
We’ve heard of selling your kidney to buy an iPhone, but asking people to bid on your Netflix password is taking it a step further.
The man behind this devilish twist of fate is Jean Marc Racine, CPO of Synamedia. Explaining why he’s 2019’s biggest killjoy, Racine explained, “Casual credentials sharing is becoming too expensive to ignore”.
He continued, “Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users. It’s a great way to keep honest people honest while benefiting from an incremental revenue stream.”
Worringly, Synamedia isn’t just putting Netflix in its sights. If the idea takes off (which it definitely will), Synamedia will take over the entire world of streaming. Now TV, Hulu, HBO, and Amazon will all be doomed to a Black Mirror-inspired fate.
There was that joke about Bird Box being watched by over 45 million Netflix accounts actually meaning the population of Earth has probably seen it.
Featured image credit: Netflix.