The domain reveal a script providing the date for the next Call of Duty trailer . The tagline for the site is also “the most unexpected reveal ever”
<script> /*! * Dates: * The most unexpected reveal ever. * March 21 - Official Call of Duty - Teaser Trailer */ </script>
The website also listed a bunch of keywords, which actually make sense that the next Call of Duty will be MW4.
Call of Duty, Activision, Modern Warfare, Teaser Trailer, Infinity Ward, Sledgehammer Games, Neversoft, 2013 March 21, Countdown, MW4
The domain registration for unexpectedreveal is also owned by Infinity Ward, the studio behind Call of Duty Modern Warfare series.