EA senior director of corporate communications John Reseburg has confirmed today none of EA titles will include online pass program. EA is not the only company to use online passes – Other major company seem to follow the same strategies, such as Activision and Ubisoft. Without online pass, you can’t access online elements such as multiplayer. I’m sure gamers around the world would be very happy about that, especially FIFA 13, Battlefield 3 and Madden NFL fans.
“Yes, we’re discontinuing Online Pass. None of our new EA titles will include that feature. Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward. We’re still committed to creating content and services that enhance the game experience well beyond the day you first start playing.”