Pokémon GO has now officially launched in Japan, bringing with it our first glimpse into what the game holds in terms of sponsorship and advertising. Questions and rumors have been circulating around the industry for some time now in regards to just how advertising will work in the game, and who’ll benefit from it. Now, we finally have an answer.
The advertising will obviously come in the form of sponsored Pokéstops and gyms – locations in the game that attract players to capture rare Pokémon and compete with each other.
We’ve already seen just how many people can gather in such places, and that’s without considering lures, which can draw in people from anywhere within a 250+ meter range (approximately).
Who’ll benefit? Only the most popular fast food chain on the planet, McDonald’s. That’s been expected for a while, though. They’re already busy enough, and that won’t be changing anytime soon. In fact, after this, they’ll only get busier. Take a look below to see what it’ll look like when it swings around in your neck of the woods.
Maybe we’ll be seeing some Pokémon/McDonald’s theater commercials in the near future too – and not just in Japan. Before long, we’ll see this all over Europe, the USA, and many other countries. Pokémon GO is becoming so much more than anyone ever expected of it.
I’m lovin’ it.