Netflix’s Latest New Feature Is Baffling Its Viewers

The streaming industry is a tough one, and even though Netflix is clearly killing it for its viewers, it has to remain fresh and exciting to avoid being bested by the likes of Amazon Prime and other similar services.

Credit: Netflix

It’s a fiercely competitive market, with the likes of Amazon Prime, Now TV and Hulu all boasting their own set of benefits.

To keep themselves at the top, it’s unsurprising that Netflix is always looking to add new and innovative features to the service.

The latest addition that Netflix seems to be giving a run out, is an instant replay feature.

Some viewers have reported the appearance of a ‘see that scene again’ option that pops up after notable moments in a film or show.

It’s been getting a mixed response online, with some users warming to the idea whilst others are finding the whole thing pretty intrusive. People are even claiming it’s ruining the immersive experience of watching their favourite shows and movies.

Credit: Netflix

Credit: Netflix

It’s not all negative feedback though, some viewers are welcoming the feature after their own lapses in concentration…

“We’re trying out a feature which gives Netflix members the ability to rewatch favorite scenes and memorable moments with the click of a button,” a Netflix spokesperson told the Los Angeles Times. “Right now we’re just looking to learn from it and may or may not roll it out more broadly in the future.”

What do you think of the new feature?

Words by Brad Lengden.