Never forget the biggest gaming marketing disaster in history

It’s common for videogame publishers to promote their upcoming games in unique ways. Most of the time, it’s also common for them to send a press kit containing various goodies in order to promote its products.

However, sometimes the ideas go wrong, but nothing comes close to the time EA messed up in its efforts of promoting the Godfather 2 videogame.

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In 2009, the company, which is one of the biggest in the world, send out gold brass knuckles packaged in a wooden box as part of a promo for Godfather II videogame. It was shipped to many press journalists.

However, soon it came to notice that sending out metallic knuckles was actually illegal in many states in the U.S, including California, where EA is based.

Here’s what the California law states:

Manufactures or causes to be manufactured, imports into the state, keeps for sale, or offers or exposes for sale, or who gives , lends, or possesses any cane gun or wallet gun, any undetectable firearm, any firearm which is not immediately recognizable as a firearm, any camouflaging firearm container, any ammunition which contains or consists of any flechette dart, any bullet containing or carrying an explosive agent, any ballistic knife, any multiburst trigger activator, any nunchaku, any short-barreled shotgun, any short-barreled rifle, any metal knuckles, any belt buckle knife, any leaded cane, any zip gun, any shuriken, any unconventional pistol, any lipstick case knife, any cane sword, any shobi-zue, any air gauge knife, any writing pen knife, any metal military practice handgrenade or metal replica handgrenade, or any instrument or weapon of the kind commonly known as a blackjack, slungshot, billy, sandclub, sap, or sandbag.

After realizing its error, EA demanded that all the knuckles be shipped back to them so they can dispose off them. It was a really embarrassing moment for them company, which could’ve even ended in disaster if not for the realization how it was illegal.