Chief designer Tetsu Sumii, the man behind the PlayStation 4 design , revealed today some important details regarding the PS4 design.
Sumii stated that the past PS4 design was “totally different” from what we see today. “When we started the product design for PS4, we didn’t start by thinking about what the shape would be. It was more about how we were going to create a new brand identity through the product,” Sumii said.
Furthermore, he revealed the new design was to take a new approach for the PlayStation brand. “I think the PlayStation brand image needs to be changed a little bit, as it’s a new console, and we have to show what we’re pointing towards for the future. So I thought it should be one of the most smart, cool, and intelligent products from Sony. Not just from Sony Computer Entertainment, but the company as a whole.” Sumii said.
With a closure statement about the final design, he explains that this special design was to ensure that the machine pleased in every angle. “I think about the horizontal, not just the vertical,” he says. “I think about the 360 degree view. The reverse should be beautiful, too.”
What do you think about the PS4 design? Was it a good choice for the PlayStation brand?