With app usage still at an enormous high and with many players still indulging in Niantic’s phenomenon, Pokemon Go is making a serious financial impact. A monetary report by Sensor Tower demonstrates that revenue from Pokemon Go has reached over $160 million globally since its release at the beginning of July.
So much net capital in around 30 days or so after launch is pretty remarkable to behold. It’s also reported that Pokemon Go will be making an estimated several millions of dollars per day in net revenue. Nothing really – except frequent technical issues – seems to be halting its growth or impact.
This revenue is even more remarkable when considering the fact Brazil and China are still yet to see the release of the app. Undoubtedly, there is speculation that this figure of growth will reach even higher once the game is made available in other territories.
What is a pretty interesting side-note to the massive revenue reached by the app is that 3DS sales of the latest Pokemon series of games have increased since Pokemon Go was launched. So although Nintendo does not capitalize on all the revenue from Pokemon Go, the release of it does seem to be working much in their favour.
Niantic will now look towards improving communication between themselves and the Pokemon Go community, and hopefully they’ll start listening to what the audience wants. It’s this emphasis on user retention that will become key to maintaining the financial foothold they currently have.