Rapper 2 Milly might be more well-known for his moves than his music, but that’s not stopping him considering taking on the giants over at Epic Games.
2 Milly is pretty p*ssed that his signature dance move, the ‘Milly Rock’ appears in Fortnite – without his permission.
Speaking to CBS News, 2 Milly said: “Everybody was just like, ‘Yo, your dance is in the game.'”
Known as the Swipe It Emote in Fortnite, the dance is causing controversy for the rapper, because it’s an emote that Epic Games sells for around $5.
2 Milly complained: “[Epic Games] actually sell that particular move. It’s for purchase,
“That’s when I really was like … oh nah, this can’t go on too long.”
Although 2 Milly hasn’t stated what he wants to do going forward, it’s clear he’s not best pleased with Epic…
2 Milly isn’t the first person to challenge Epic and Fortnite for its use of emotes.
Earlier this year, Emmanuel Ocbazghi, video producer for Business Insider and Insider, accused the team of “profiting off of black dances…without compensating or crediting the artists who created them.”
From there an interesting question was raised – can you copyright a dance?
Fortnite should put the actual rap songs behind the dances that make so much money as Emotes. Black creatives created and popularized these dances but never monetized them. Imagine the money people are spending on these Emotes being shared with the artists that made them
— Chance The Rapper (@chancetherapper) July 13, 2018
Chance the rapper and a few other people are saying that fortnite using dances in game make so much money for them that they should give the people who performed them a cut and now people are saying its cultural appropriation
Can you even copyright a dance???
— [RockHard] Kerma (@thereaIkerma) September 29, 2018
Maybe it’s time to say goodbye to Fortnite‘s infamous emotes…