Even though Pokémon GO has been out for about a month now, the game is still a mega hit, and it doesn’t seem to be losing any interest with its players. According to data from App Annie Intelligence, the game is raking in a whopping $10 million a day.
The record-breaking game hasn’t even been released in every country seeking the app, so those figures are nothing short of impressive.
What’s even more impressive is the fact that the frequency of players purchasing Poké Coins isn’t hindering sales in other apps. The first few days after Pokémon GO‘s launch saw a slight revenue decrease in other games in the Google Play and iOS app stores, but sales started to climb back up to its previous levels once those few days had passed.
App Annie Analyst, Sameer Singh, discusses the sales trends of the popular augmented reality game:
“Interestingly, it appears that Pokémon Go’s impact has been largely additive to the app economy. According to data from App Annie Intelligence, Pokémon Go has not had a sustained and meaningful impact on the daily revenue of other games on iOS and Google Play. Daily revenue for Games other than Pokémon Go did see a brief dip in the U.S. shortly after the game’s launch, but quickly climbed back to previous levels in a few days.”
Is anyone really surprised, though? With Pokémon GO quickly rising to the top of app sales shorty after its release, beating out mobile front runners such as Candy Crush Saga and Clash of Clans, it’s not surprising that players are putting in their hard earned money in order to purchase items from the game’s shop.
Despite the fact that millions of people are playing Pokémon GO on a daily basis, App Annie also shows us that the game hasn’t really altered the amount of time people are spending on other popular mobile apps, such as Facebook. This shows that the game is rolling in its profits without destroying the profits of other apps, which is quite the achievement.
Pokémon GO is also opening up windows when it comes to mobile gaming and revenue stimulation. The concept of augmented reality (AR) proves to be highly successful, which surely has app developers embracing the style of gameplay.
There is also a ton of foot traffic in restaurants, shops, and other destinations around the world, thanks to Poké Stops and gyms. More people means more consumers.
It will be interesting to see how long the revenue train stays on its rails, but I honestly don’t see it crashing any time soon.