Youtube has been going through some troubles recently, as major advertisers began to boycott the platform after headlines came out about ads being shown on videos that include things like racism and hate speech.
Those types of videos are a fraction of the overall videos on Youtube that display ads but when you’re buying advertisements you definitely don’t want your brand next to stuff like that so it’s understandable, but many regular creators also noticed their videos being demonetized and revenues dropping, as it seems like a lot of videos were automatically flagged even if they weren’t offensive in the slightest.
PewDiePie recently shared a screenshot of his earnings, which were drastically below average. Youtube’s largest channel, getting millions of views, only earned $110, so something really seriously is going on here.
The latest move by Youtube to keep advertisers happy is to set a new milestone of 10,000 total views before a channel’s videos are allowed to be monetized. This creates a small barrier to entry, and really isn’t a big deal. If a channel makes $2-3 per 1000 views, having to wait until they get 10k views before being allowed to display advertisements only means they’re missing out on the first $20-$30 that their channel earns. If that’s what it takes for Youtube to show advertisers that they’re taking this whole thing seriously, so be it.
Here is a statement from Youtube:
“In a few weeks, we’ll also be adding a review process for new creators who apply to be in the YouTube Partner Program. After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies. If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”